FSC Franchise Co. elevates guest engagement by partnering with PAR Technology for tech solutions.
In a move to enhance operations and guest experiences, FSC Franchise Co. has announced its collaboration with PAR Technology Corporation. This partnership aims to integrate technology across its popular restaurant brands, including Beef 'O' Brady's, Newk's Eatery, and The Brass Tap.
Strengthening a Unified Tech Approach
This initiative is a significant advancement in the relationship between FSC and PAR Technology. The goal is to create a cohesive technology infrastructure that optimizes guest engagement and operations.
By implementing PAR Punchh, PAR Ordering, and PAR Catering, FSC aims to enhance its restaurants' digital ordering and catering capabilities. This shift will also allow for deeper insights into customer behavior, a crucial element for improving service and promoting guest loyalty.
Leadership Insights on the Partnership
Jason Saposnik, Vice President of Information Technology at FSC, emphasized the importance of simplifying the technology landscape for the franchisees. He stated, “Standardizing our technology with PAR will create a solid platform, allowing us to focus more on serving our customers.”
PAR Technology CEO Savneet Singh echoed these sentiments, highlighting the benefits of a unified platform for franchise operations. He noted, “When all systems for ordering, catering, and loyalty are synchronized, franchisees can shift focus from managing disparate systems to actual restaurant management.”
Phased Implementation for Future Growth
This technology integration will roll out in phases starting in early 2027, allowing each brand to enhance its existing technological framework:
- Newk's Eatery: With more than 100 locations in 13 states, this fast-casual brand is set to add PAR Ordering and PAR Catering to its current systems. These upgrades will streamline the digital ordering and catering experience, enriching customer loyalty through better insights.
- Beef 'O' Brady's: Known for its family-friendly sports pub atmosphere, Beef 'O' Brady's will incorporate PAR Catering to enhance its event services. With 125 locations across 15 states, this addition will improve overall guest experiences by integrating catering with ordering and loyalty.
- The Brass Tap: As a Social House & Kitchen with 52 locations spread over 16 states, The Brass Tap will adopt PAR Punchh. This step is set to unify its loyalty program, ensuring that customer engagement strategies resonate consistently while preserving each brand's unique character.
By selecting PAR Technology as its partner, FSC Franchise Co. is taking proactive steps to ensure a future where operational efficiency meets elevated customer experiences at every level.
